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International markets

Until a few years ago the answer was easy: start with market research or institutional missions in the nearest and easy to reach European countries, to verify the sales potential of a product range and to compare prices.

But are we sure it's still the right way?

To make a company “international” often means act through attempts and mistakes, but it does not necessarily mean wasting money. A wrong investment can produce an opposite effect: the momentary leave of every internationalization dream.

The solution on how to proceed exists.

First of all, we must keep in mind that we are governed by a single market law: the web. The answer to the initial question, how to choose the markets to approach, is therefore the following: it will be the massive presence of the company on the search engines, to produce information demands or offers requests. The web will tell us in which countries the customers are looking for products with certain technical data and at what price.

Once a statistic of contacts and geographic areas has been obtained, the company will have reliable indicators on which to base all the internationalization actions that Traversi Consulting can suggest. Without forget that the choice of markets must always be made with an idea of how our sector is developed or it will in the future.

Another important consideration: certain markets are "forgotten" from the beginning, often because the consultants do not have the slightest idea of where they are. Instead, Traversi Consulting has gained a big experience in Africa and Middle East, where the growth opportunities for companies are truly significant.

Here is a list of possible markets on which we have direct experience, so as to stimulate the right ambition to become global sellers:

Brasil

A big country, with problems of incoming duties, but great development possibilities for high tech produc...

U.S.A.

Traditionally very receptive market for Italian products: who wouldn't want to sell in the stars and stri...

Algeria

The first African country for territorial extension, is the most industrialized in the Mediterranean basi...

Ethiopia

It is one of the African countries with the highest rate of economic growth. The population has exceeded ...

Russia

Perhaps one of the most difficult markets, but, if well managed, it can generate the highest profits. Her...

Sweden

A bit "chilly" contest, like all the Nordic countries, but at the same time a destination where high-tech...

Uzbekistan

It is the most populous area in Central Asia. It is trying to transform itself into a manufacturing count...

Finland

This market itself cannot have large numbers, this due to the low population even in relation to the surf...

Southafrica

The country of Nelson Mandela is also the most modern of the African continent with regard to industry an...

Belarus

Here the private sector is almost not existing, since everything is nationalized following Soviet style. ...

Iraq

Before the war against Isis, Iraq knew a certain political stability that allowed it to return to being t...

Libia

The closeness and long-term relationships make Libya a natural market for Italy. Waiting for a future for...

Israel

A growing market, in which Italy is playing a leading role in Europe, and very receptive to high-tech pro...

United Arab Emirates

Dubai is the great crossroads for international construction and investors. The Emirate fairs are every y...

Germany

It is obvious to say that our great neighbor is Italy's first trading partner: German companies buy mecha...

Pakistan

There is always talk of India, but very little of its great neighbor and enemy. Pakistan has internal sec...

Senegal

An African country that traditionally has excellent relations with Italy, Senegal is developing a good in...

Kenya

A country with great opportunities for economic development, a significant Italian community active first...

Serbia

Until a few years ago, despite attempts made by our institutions to improve relations with Italy, the Ser...

Spain

It is a receptive market for various Italian products, traditionally one of the most important trading pa...

New Destination?

Can't find on this list the country you're thinking about?

No problem, contact us and we will find the best solution for your needs!

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